Emirates Airline has announced that they have secured a sponsorship partnership with Portuguese giants Benfica, the Primeira Liga champions will sport the ‘Fly Emirates’ branding on their shirts beginning next season until 2017/18. Financial terms of the deal were not disclosed.
The deal expands a sponsorship portfolio which already spans the top tiers of European soccer, Emirates has deals in place with numerous clubs including Arsenal, AC Milan, Hamburger SV, Paris Saint-Germain and Real Madrid.
CEO of Benfica, Domingos Soares de Oliveira, said: “This day represents a new milestone for Sport Lisboa e Benfica because we celebrate new relationship with Emirates that allows us to partner with one of the most innovative brands in the world. Together, we share the same passion for what we do and I am confident that this partnership with Emirates will help us further connect with all of our passionate supporters around the globe.”